“I’d rather not launch in the entire West Coast or nationally and just not have the money or resources to make it successful, only to fail out and have them never try us again.” “It was my decision to start smaller so we can handle that growth and commit all the marketing efforts we can to do well,” Ms. Most recently, Mylk Labs began launching in Whole Foods Market stores in the Northwest region and Target stores in California. Over the past year, she also has focused on building direct-to-consumer sales. She started selling into specialty grocery stores in the Los Angeles area and eventually expanded to additional major cities along the West Coast. “Then the pandemic hit, and I lost all of my business overnight,” Ms. Within its first two years, Mylk Labs gained distribution in coffee shops, hotels and corporate offices across the country.
Flavors include blueberry with Vermont maple, roasted almond with Himalayan pink salt, and toasted coconut with cassia cinnamon, plus two nut-free offerings, strawberry with Madagascar vanilla, and Granny Smith apple with sunflower seeds and cinnamon. The oatmeal is packaged in grab-and-go cups and made with four to six ingredients. The addition of roasted almond meal, an upcycled ingredient, contributes creaminess, flavor and nutrition. I get thin-rolled oats, so it cooks fast but still has that chewy, al dente texture, plus you’ve got the big, sliced almonds for crunch.” Cheng said, noting, “We don’t buy quick oat flakes, which give it that gummy, mushy texture. Texture was a key factor when developing the products, Ms. This month marks a milestone for the brand, which is rolling out to Target and Whole Foods Market stores in select regions. Less than five years ago, she launched Mylk Labs, a premium instant oatmeal brand inspired by her homemade recipes, featuring organic coconut sugar, fruit and nuts or seeds.
However, many oatmeal options in the marketplace are packed with sugar or have a texture she described as “gummy and gooey, like wall paste,” she said. If I don’t start my day with oatmeal, I feel off, like something’s missing. “It gives me the energy to get through my day. It does not store any personal data.“It’s like a warm hug in the morning,” Ms. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". The cookie is used to store the user consent for the cookies in the category "Other.
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